一个有品质感的形象自然能带来极具华丽感的扩展空间，喜鹊追溯欧洲皇室艺术，深入把控落地细节，最终
建立起品牌信任－这是一个可信赖的、真实完整的、有极致追求的品牌。
作为初创品牌，喜鹊使用自主研发的“包装超级沟通法”，将产品特点数据量化，归纳成可视化图形。
喜鹊沿用品牌定位，结合欧洲文艺复兴时期装饰艺术，探讨人与植物和艺术的关系，最终呈现出优雅而不张
扬、古典而又时尚的气质。
Project Name:Elfrosa Hydrolat of Rosa Damascena
Client:Beijing Elfrosa Co.,ltd.
Designer: Shuwei Qi and Pica Lab.
Illustrator:Lidija Paradinovic Nagulov
In this case, Pica Lab create a ritzy figure by the idea of royal arts, endeavor to perfect every detail to help the
brand building trust-to give customers an impression that the brand is reliable and admirable for its un-
stoppable aesthetic pursuit-which is the fatal challenge for a new brand hitting the local market.
For the start-up, Pica Lab help analyzing the product's unique selling points and visualizing them. In this
way,the customers would recognize its special characteristics at a glance. In coordinate with its market posi-
tioning,the team choose the renaissance style for the key visual. People in that period cared about the rela-
tionships between themselves and the nature,which is exact the brand's proposal-to arouse its customer
the awareness of self-care.













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